Umpqua Bank Struggles to Stay People First

One of Umpqua Bank’s selling points is they are a people first institution but Business Insider found that the mission was not hitting on the people first mark; Umpqua’s digital tools on the other hand were helping the bank succeed as they offer a free checking account and top notch mobile experience; 60 percent of customer satisfaction relates to customer support and access to mobile & online tools; Umpqua pushes customers to use their digital tools as they charge for paper statements and allow users to text for balances and transfers between accounts; customer experience was mixed according to reviews and some of their lower tier services have added fees along with low interest rates. Business Insider

  • With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.

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