The Google Ban on Short Term Lending Apps

Last August Google announced a crackdown on short term lending apps offered on its Android platform; but it appears to be implementing this ban in an uneven way; some apps get banned and then reinstated, other apps have adapted to Google’s new rules and have remained in the Google Play app store; in Kenya, five of the top ten most popular free apps are for short term loans; to get around the ban lenders offered loans of at least two months duration but despite this many users have opted for the shorter term loans; some apps have remained on the app store while only offering loans of 30 days or less; Matt Flannery, CEO of Branch said that Google should not be regulating finance, “Instead of iterating on a single global rule for the world’s lenders,” he wrote, Google “should just defer to the actual central banks.” Bloomberg

  • With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.

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