Many of the major US banks are now adopting digital strategies into their business; Lend Academy shares progress from JPMorgan, Bank of America, Wells Fargo, Citi and Goldman Sachs. Source
SoFi has already done two Super Bowl commercials but has also become a sponsor of numerous sporting events; The company most recently sponsored the Big Ten men’s college basketball championship final last week; SoFi finds that sporting events are a great way to reach their target audience and build the SoFi brand. Source
We’ve seen many banks who have launched their own fintech offerings; NatWest with Mettle and Bo is one example and...
The investment will be deployed over three years and allow the bank to compete with other digital banks and fintechs; it marks an increase of 40% from Lloyd’s previous three-year expansion plan; Lloyds also hopes the investment will help cut costs. Source
In 2017, SoFi spent $170 million on marketing and paid $756 to acquire each customer; in 2018 the company plans to spend $200 million; in comparison LendingClub and Prosper spent between $350-$450 to acquire a customer; back in 2015, SoFi spent $30 million on marketing and $375 to acquire a customer; at the time marketing spend as a percentage of originations was 0.6%; SoFi’s marketing strategy is different than other fintech firms who often show up on rate comparison sites. Source
As the importance of a robust digital engagement crystallized during the pandemic, some companies were better prepared to make adjustments.