Shift.com, a peer-to-peer used car online marketplace, has partnered with Hertz to sell the rental car business' cars on its platform; the partnership is changing the firm's business model and providing a bridge for future growth; the platform seeks to offer 20% of its used car inventory from Hertz and will also focus new market launches around new Hertz inventory; the partnership will help to reduce costs of used car acquisition which has resulted in a reduction of 25 employees from the firm's workforce; licensing details are also a factor which have caused the firm to temporarily pause its business in Washington, D.C.; the firm's website currently markets its services in Los Angeles, Orange County, Sacramento, San Diego, San Francisco and Washington, D.C. Source
