Diwakar Choubey of MoneyLion speaks with Lend Academy in their last podcast of 2016; MoneyLion is an online lender also offering a financial wellness app; firm has received significant funding in 2016; MoneyLion launched in 2014 with an initial focus on a data decision services platform which later evolved into a full service lending platform; firm currently functions as a balance sheet lender but plans to expand to a hybrid approach in 2017. Source
In PeerIQ’s Weekly Industry Update they cover job growth numbers, the Fed’s planned rate rises and more fintech related stories that ended 2017; OneMain Financial received backing from Apollo Global Management and Värde Partners; GreenSky and MoneyLion completed fundraising’s; new regulation news coming out of Indiana that would cap the personal loan interest rates. Source.
Generally banks have the customers but are working with an old tech infrastructure; conversely, fintechs have the new tech, but lack the customers; Tearsheet shares data on how much it costs for large banks and fintech companies to acquire customers and why partnerships often make sense; one personal finance app and lender that is reporting low cost of customer acquisition is MoneyLion; the cost to acquire a customer for them is $5 or less. Source
MoneyLion’s new feature is called Grow Your Stack; will help customers see a visual representation of their account balance as ‘cash’ over the real world; the feature will leverage iOS 11’s ARKit technology; Tim Hong, Chief Marketing Officer at MoneyLion stated, “If I write that you spent $350 on coffee as text, versus if I show you that in terms of a [visual] stack, you may be more likely to change your habits,” he said. “Not everyone learns in the traditional way.” Source