MoneyLion's senior vice president of marketing and product Tim Hong talks about the firm's marketing efforts and customer focus; says the firm was founded on advancements in machine learning and artificial intelligence that help it to broaden credit access for customers; also reports that its balance sheet lending helps it to better align with customers; the firm provides a range of credit services for its customers that goes beyond loans; its offerings include credit monitoring services and programs that educate customers while also building a relationship with them that can facilitate credit issuance in the future. Source
This week, we look at:
The $12 billion in cumulative SPAC capital focused on Fintech, of which $3.6 billion has been raised in 2021 Q1 alone
Analysis of the private and public financial services markets and their valuations of profitability and revenue
A deeper look at the fundamentals and business mix of SPAC targets MoneyLion, Payoneer, Apex Clearing, and SoFi
Not everything that glitters is gold
Results from MoneyLion's first Personal Financial Wellness Study confirm the growing influence of digital sources in our financial lives, but the steep drop-off of knowledge among millennials and Gen Z consumers.
Today we're joined by Brett King, founder and executive chairman of Moven, one of the world's original digital banks, and Lex Sokolin, global head of fintech at ConsenSys. Lex and I discussed Moven's recent announcement to shutter its B2C business on episode 170 of Rebank. And we're happy to have the opportunity to connect with Brett directly to discuss the decision in more detail.
Generally banks have the customers but are working with an old tech infrastructure; conversely, fintechs have the new tech, but lack the customers; Tearsheet shares data on how much it costs for large banks and fintech companies to acquire customers and why partnerships often make sense; one personal finance app and lender that is reporting low cost of customer acquisition is MoneyLion; the cost to acquire a customer for them is $5 or less. Source
JP Morgan just shut down its neobank competitor Finn, targeted at Millennials in a smartphone app wrapper. Several other traditional banking incumbents have similar efforts, from Wells Fargo's Greenhouse, Citizens Bank's Citizens Access, MUFG's PurePoint and Midwest BankCentre's Rising Bank, as well as most of the Europeans (e.g., RBS competition to Starling called Mettle). These banks have every advantage -- from product infrastructure, to balance sheet, to regulatory licenses, to physical footprint, to relationships with the older generation. So how is it that players like Chime, MoneyLion, Revolut, and N26 are all able to get millions of happy users and the incumbents are failing?
MoneyLion talks about the evolution of the fintech industry and the rebundling of financial services in their featured blog post; the first wave of fintech was known for its unbundling of traditional financial services by fintech companies; as these companies have achieved success from focused product development, they are now looking to expand services for new verticals and cohesive cross selling; banks are also more broadly diversifying to meet customer needs; MoneyLion also notes API development as a key factor supporting the rebundling of services; the firm has brought together a range of online services that help customers improve their financial health and it sees rebundling as an important trend that will help to support more comprehensive fintech services for clients. Sponsored Blog Post
The love-child of Moneylion's Even aquisition, Engine, looks to create tools for even non-financial companies to embed personalized products.
Financial Literacy Month ended yesterday (yes, April is officially Financial Literacy Month) and I have been thinking a lot about...
New research from Apptopia shows that the leading digital banks in Europe are off to a slow start in the...