To attract the next generation community banks have their work cut out for them. But there are steps any bank can take to make themselves more attractive to millennial and Gen-Z consumers.
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·Chlöe Swarbrick, a 25-year old climate MP was presenting her climate change case to the New Zealand parliament, and was heckled by an older audience member. Without missing a beat, she acknowledged and dismissed the challenger with a pithy “Ok, Boomer.”
The recording has since gone viral, inspiring everything from merchandise to Vogue articles. While the incident isn’t the source of the phrase “Ok, Boomer”, today it is the most well known manifestation. So what does the phrase mean? If you are inclined to more colorful language, see Urban Dictionary. But the meaning is obvious on its face — Gen Z is dismissing utterly and without consideration the judgment and protestations of society's elders on multi generational issues like economics, climate change, and social norms.
Online lending appears to be driving increased personal loan borrowing from millennials; data from TransUnion says 4.33% of millennials obtained a personal loan in 2015 and online lenders accounted for approximately 30% of the personal loan market last year; TransUnion also reports that millennials are more conservative about credit card debt with two fewer cards on average than the previous generation. Source
In an article from The Financial Brand they highlight the opportunity for banks and credit unions as millennials reach adulthood, warning that failing to crack the "millennial code" of what makes millennials unique may be fatal to lending opportunities; there are many promising statistics including an estimated 86 million potential millennial customers; according to the US Census Bureau, by 2028 millennials will become the majority of peak and legacy profit groups. Source
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