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[Editor’s note: This is a guest post from Joshua Schnoll, Director, Product Marketing at FICO. FICO is a bronze sponsor and will be...
Big banks like J.P. Morgan Chase and Wells Fargo have developed new mobile only banking apps in an effort to attract younger customers; “It’s about helping people start in banking and doing it in the way that fits their lifestyle,” said Steve Ellis, executive vice president and head of the Wells Fargo Innovation Group, to Business Insider; the banks are looking to get users at a younger age then keep them over the lifetime with additional product offerings; focusing on the consumer experience and new technology will help the banks to claw back some of the market that fintech companies have taken. Source.
With tech companies being seen as the better destination for the millennial workforce banks are starting to look at new ways to attract younger talent; helping employees pay down student debt has become one way for banks, who might not offer the same salary range, to stay competitive; as banks look to become more digitally savvy enlisting programs like this can help to go a long way in attracting the new generation of talent. Source.
Creating a responsive chatbot is hard work, but it is a must if financial institutions want to attract and retain younger clients.