loanDepot has invested approximately $80 million in technology over the last 18 months and is announcing the launch of its proprietary digital lending platform, mello™; seeking to develop the fintech ecosystem of the future, the platform is beginning with three solutions: an intuitive web-based consumer portal, a state-of-the-art mobile point of sale system and a fully digital mortgage loan application experience; overall mello™ will be one of the fastest and most accurate lending systems in the industry; the firm has also opened a new 65,000 square foot mello™ tech campus in Irvine, CA to support the new platform. Source
The non-bank lender launched two new initiatives to expand their mello brand; the home improvement venture will launch later this year and will provide loans up to $75,000 at the point of sale.
Leading non bank lender loanDepot opened the mello™ Innovation Lab where the tech team will continue working to expand their proprietary mello technology; in comments regarding the innovation lab, loanDepot CEO and Chairman Anthony Hsieh said: "Our lending professionals and LD tech team have combined strengths to create an unstoppable force in next-gen lending. Our never-ending, iterative innovation process is the basis of our business strategy and our true competitive advantage."; the mello technology is designed to make loan origination faster, easier and more accurate by integrating marketing tools and third party data; the digital experience is available to consumers, referral partners and lending professionals; this new lab is meant to foster innovation and allow the technology team to work in a unique environment that includes fun activities and nice weather. Source