Online marketplaces specializing in lead generation services play an important role in marketing lending products; ThinkWallet, a lead gen platform, provides insight on how lead gen companies are serving online lenders in the current market environment; some of their benefits include lower marketing costs, a wider pool of prospects and better quality leads; a formalized compliance process used by third party lead generation providers is also becoming a greater benefit to lenders as regulatory oversight increases specifically from the FTC and CFPB. Sponsored Blog Post
Even before the pandemic, mortgage originations were trending downward. Originations are expected to decrease in 2020 to $1.1 trillion, down...