SunTrust Bank, Ally Ventures and Amazon Alexa Fund teamed up with others to raise $16mn for Greenlight Financial Technology; Greenlight makes smart debit cards for kids and college students to spend more wisely; The company also offers a mobile app complete with parental controls so parents can teach their kids how to spend; this is a further jump into financial services for Amazon as it looks to enter the space through the partnership model. Source
The recent funding of Greenlight Financial Technology is part of a recent trend that has financial services firms as of all sizes focusing on education; according to the Center for Financial Services Innovation 57 percent of Americans are financially unhealthy; one of the biggest issues financial education has had is that it’s hard to define; companies have been trying to offer different types of education through online courses and other tools that help customers to better understand their full financial situation; fintech companies are not the only one’s offering such services, big banks like JPMorgan Chase and Wells Fargo have recently added focused products and tools to help customers. Source.