Business Insider reports on the success of Bank of America’s investment in digital channels; reports that they added about 2 million users to digital channels, predominantly to mobile; mobile channel usage rose 34% year over year; article also compares active mobile users across competing banks Wells Fargo and JP Morgan. Source
Banks have long relied on face to face or voice interactions with their customers; these are often easy to measure,...
Back in June of 2018 Bank of America set an ambitious goal for digital sales as Dean Athanasia, president of consumer...