Content marketing has become a widely used trend among financial firms to build brand awareness about products; what most companies find is cutting through the noise is quite hard as most companies share content that can seem the same from the user perspective; some are trying different techniques like having users write content or testing different visuals; companies need to figure out the types of pieces that work best for their particular segment. Source.
Mastercard has launched their in house content studio to help broaden the institution’s brand; the idea is to make themselves look as if they are a tech company; they have hired a content team and have already started making Storylabs in series; the move is part of a wider trend in financial services as companies like JPMorgan Chase, WealthSImple and Acorns have all been producing content; they also recently started a podcast named “Fortune Favors the Bold” by journalist Ashley Ford. Source.