UBS has partnered with Amazon to utilize Amazon's Alexa artificial intelligence (AI) for a pilot program with wealth management clients in the UK; Alexa will provide answers on inquiries about wealth management topics and the economy for clients through several devices; the partnership follows a trend toward use of artificial intelligence in the wealth management industry and a deal by UBS with robo adviser SigFig for account services; Alexa's AI capabilities offer a cost efficient way to provide information and standardized advice for wealth management clients. Source
Amazon has a number of clients using Alexa for financial advice and solutions architect Felix Candelario says, "Natural language processing is the new rocket science."; clients include UBS, LPL, Fidelity, Capital One and Betterment; overall, machine learning innovation is providing for new technology solutions and pairing it with voice automated interactions adds a new element of service for customers. Source
In our latest guest post, direct response marketing veteran Mike Gunderson discusses the seven ways voice marketing enhances digital banking;...
USAA went live on Wednesday with a virtual assistant that works with Amazon's Alexa voice interaction device; Alexa will be able to answer commands from consumers who ask about accounts, balances, spending and transactions; USAA is now one of many financial institutions working with Alexa and as American Banker points out the USAA version is more flexible with voice commands than other institutions; when prompting Alexa they do not need to say the command a certain way, they can say the command as they wish; USAA is working with software company Clinc to customize their experience, as Jason Mars, Clinc's CEO, tells American Banker, "You've got this ability to speak to it in a messy, convoluted way, and the AI can understand everything, you feel like you're speaking to a human in the room." Source
Many predict that Amazon will introduce a payments system for Alexa; American Banker looks at whether Amazon is really ready for to make this a reality; one of the biggest problems relates to the ability to authenticate transactions; Alexa isn’t able to distinguish whether a person is who they claim to be; article also shares the banks that are currently leveraging voice technology with some of the early adopters being US Bank, USAA, Ally, Capital One and TD Bank. Source