SocietyOne Co-Founder Launches “Douugh”

Andy Taylor previously co-founded marketplace lending platform SocietyOne; his new venture Douugh is a personal financial app; it uses a virtual assistant called Sophie to help users manage their finances; much like other apps, users input their financial accounts; users can interact with Sophie, asking questions like “How much did I spend on food this week?”; the app will also provide context around whether the amount spent is higher than usual and also aid users in setting up spending targets; the company is in beta for the rest of the year and will officially launch in February of next year; they hope to eventually make Sophie accessible via Alexa and Siri. Source

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