Social Cash Helping Increase Use of WeChat

As of September 2016, WeChat had 768 million active users; the service is owned by Tencent; social cash sent to users through customized red packets or red envelopes has been one factor driving increased usage; WeChat has also been helping fuel a cashless society with 300 million users using WeChat Pay; expanding features and red packet promotional efforts have helped the company report an estimated value of $80 billion which is approximately half of Tencent’s market cap.  Source

Sign up for our Newsletters

Every morning the Fintech Nexus News team scours the globe for the most important fintech stories of the day in the daily Global newsletter.

The Europe edition comes out on Monday, Wednesday, and Friday featuring the most important stories in European and UK fintech.

The Latin American newsletter arrives in your inbox on Tuesdays and Fridays. This is a trilingual newsletter featuring stories in Spanish, Portuguese, and English.

Join 20,000 subscribers!

[class^="wpforms-"]
[class^="wpforms-"]