Payment provider Klarna has turned to famed raper Snoop Dogg to be the face of a major campaign called “Get Smoooth”, as well as have Snoop Dogg become a minor shareholder in Klarna. The campaign aims to remove friction from the world of pay later payments, thus, as the campaign explains, it has recruited, “arguably the smoothest man alive, on his journey to become even smoother. From smooth to smoooth.” Snoop Dogg will acquire the shares from an existing Klarna shareholder. Klarna’s CEO Sebastian Siemiatkowski confirmed the partnership on Twitter. Source.