For banks, voice authentication could offer increased customer satisfaction and engagement while also helping them ramp up fraud prevention. Davis says banks could combine voice authentication with machine learning for a more complete view of cross-channel activity in order to prevent future fraud.
John has been in communications since graduating from Creative Communications at Red River College Polytechnic in Winnipeg in 1992. He launched one of Canada's first digital-only local news sites called Winnipeg First in 2007, which led to digital editor postings with the Winnipeg Free Press and Edmonton Journal. In 2012 he joined Bankless Times as managing editor, later becoming president and CEO. He and the Bankless Media co-founders completed a sale and exit in August 2021.