Redfin Looks to Bring Online Shopping to the Real Estate Market

Real estate brokerage Redfin piloted a program in Boston that allowed unrepresented homeowners to sell homes through their website; sellers would accept a 2 percent commission instead of the customary 4 percent; they now plan to make this program available nationwide one market at a time; the buy now button idea is not new for the company, they originally tried the idea back in 2006 but it went nowhere; real estate is still a slow process with multiple parties and reams of paper, though changes are beginning to make it more efficient. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.