RBS Changes Name to NatWest and Brings in New Leader for Bó

Embattled UK bank Royal Bank of Scotland, a name it has gone by for 300 years, is rebranding to NatWest as part of an overhaul undertaken by its new chief executive, Alison Rose; NatWest has been part of the RBS Group since 2000 and has become the bank’s largest brand since its post-financial crisis restructuring; the bank’s digital customer bank, Bó, will get a new leader with Marieke Flament taking over from departing COO Mark Bailie; Ms Flament is also responsible for Mettle, the digital business banking brand of RBS. Financial Times

  • With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.

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