Rakuten Beginning Blockchain Loyalty Program with Rakuten Coin

Rakuten acquired a bitcoin wallet startup in 2016 which now has led to the creation of a new cryptocurrency called Rakuten Coin; the new borderless coin is built on their existing loyalty program which will help consumers buy products across Rakuten’s services and markets; the company hopes the loyalty points will increase transactions from people across the globe. Source

Sign up for our Newsletters

Every morning the Fintech Nexus News team scours the globe for the most important fintech stories of the day in the daily Global newsletter.

The Europe edition comes out on Monday, Wednesday, and Friday featuring the most important stories in European and UK fintech.

The Latin American newsletter arrives in your inbox on Tuesdays and Fridays. This is a trilingual newsletter featuring stories in Spanish, Portuguese, and English.

Join 20,000 subscribers!