PitchIt Podcast #61: Stefanie Sample of Fundid

On episode 61 I talk with Stefanie Sample, Founder & CEO of Fundid. Fundid is driven by a mission to empower business owners on their growth journeys by simplifying business finance and access to capital.

Stefanie Sample
Stefanie Sample

I have to say this might be my favorite episode thus far. Stefanie was incredibly candid and engaging, she is as passionate a founder as I’ve come across.

The smallest of small businesses have never been served by banks, and as Stefanie points out, they haven’t been served by fintechs yet either. Most companies have fewer than 10 employees, and many have 1 or 2.

Stefanie and I talked about some of the main barriers these small business owners face when looking to raise capital, why it’s a myth you cannot serve these companies, how her marketing background played a crucial role in raising capital, and much more.

Without further ado, I present Stefanie Sample, Founder & CEO of Fundid. I hope you enjoy the episode and be prepared to learn:

  • Stefanie’s journey to starting Fundid
  • Her extensive small business experience
  • Why the problems with the PPP mobilized her
  • How she used her marketing expertise to solve CAC
  • Brex never served, nor were they focused on small businesses
  • Why the “can’t make margins on SMBs” argument falls flat
  • Why coming from a small business is a differentiator
  • Failure rate metrics are misleading
  • Trust your gut
  • Fundraising: “I prepared for it as if I was like preparing for a battle.”
  • Play your own game
  • Stefanie prefers reading email over books
  • And much more…

Download a PDF transcription of No. 61 Stefanie Sample of Fundid

  • Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.