Personal Financial Management Apps Find it Hard to Survive

Personal financial management or PFM apps have become one of the hotter areas in fintech the last few years; but with more companies starting the competition has been steep and now banks are incorporating a lot of the same features within their mobile apps; TearSheet interviewed Jillian Williams of the Anthemis Group about the PFM market; the interview covers how hard it is to differentiate your product when so many similar firms are out there and why are companies still receiving investment from VC’s; other topics include banks offering a similar suite of products, whether or not robo-advisors will add PFM capabilities and what’s next for the market. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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