Pam Codispoti Looks to Change How Millennials Bank at JPMorgan Chase

Codispoti originally joined JP Morgan Chase to create a credit card that would appeal to millennials; this led to the launch of the Sapphire Reserve; now Codispoti is focused on overseeing JPMorgan’s branches and how they can better serve millennials, which make up 61% of their new customers; the current vision includes advice centers similar to Apple’s Genius Bar. Source

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