Nasdaq and NYIAX Announce First Blockchain Exchange for Advertising Contracts

The New York Interactive Advertising Exchange has partnered with Nasdaq to create NYIAX, a blockchain trading platform for digital advertising contracts; Nasdaq has supported the system with its trading and blockchain technology; through the system publishers and advertisers can buy, sell and re-trade digital advertising as guaranteed contracts; NYIAX says it also plans to expand trading to other advertising markets including TV, print and radio.  Source

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