Mobile Outpacing Digital Growth at Citigroup

Citigroup reported that the number of customers using its mobile app rose 25% to 10 million from the first quarter of 2017 to the first quarter of 2018, adding that mobile growth outpaced overall digital growth during the period. The message in the earnings numbers released today from Citigroup is that mobile is the future of banking technology and user experience. Among the factors in the mobile user growth were the addition of features to the app that users were demanding as well as Citigroup’s attention to banking activities that have a heavy emotional impact such as disputes and lost or stolen cards. Source.

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