The Massive Opportunity of Millennial Borrowers

In an article from The Financial Brand they highlight the opportunity for banks and credit unions as millennials reach adulthood, warning that failing to crack the “millennial code” of what makes millennials unique may be fatal to lending opportunities; there are many promising statistics including an estimated 86 million potential millennial customers; according to the US Census Bureau, by 2028 millennials will become the majority of peak and legacy profit groups.  Source


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