Lively Attacking a New Fintech Niche: Health Savings Accounts

In 2003 Congress authorized the creation of Health Savings Accounts (HSAs) to help consumers who have high deductible medical plans; today Americans hold $60 billion in 26 million HSAs and the Employee Benefits Research Institute estimates another 57 million could opt for them in the future; Lively is a new fintech firm focused on this space with an exclusively online administration; they now have $100 million in HSA assets and are looking to grow as more people switch to high deductible medical plans and become aware of the advantages of HSAs. Source.

  • Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series. Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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