LendIt Fintech News Moving to a New Format

For nearly four years the LendIt Fintech content team has browsed hundreds of articles each day to bring the fintech community the most important stories of the day. While this worked well, for some time we have recognized a major shortcoming. What we consider important may be different from what you consider important but everyone receives the exact same newsletter each day. We started researching different options earlier in the summer and have been testing out the offering from Rasa. Many of you might have received a test from us in the last few days and what we have found is that the new format gets more opens and more clicks than our traditional newsletter. So, we have decided to make the switch. Starting tomorrow every LendIt Fintech News subscriber will be receiving the new newsletter format. Rasa is an AI-powered newsletter platform that learns your preferences and presents you with the articles most relevant to you. We will now pull 20-30 articles every day and Rasa will decide which ten articles to send you and it will get more intelligent over time. We hope you enjoy our new format which we are calling LendIt Fintech Daily.

  • Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series. Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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