Leading Fintechs Talk about User Experience

Speaking on a panel at SoFi’s San Francisco offices designers from leading fintech companies talked about how they increase engagement through their apps; setting goals and allowing users to think about short term and long term effects of those goals; clarity and simplicity are better than trying to provide a fancy interface; using referrals can be extremely beneficial, allows customers to get past the fear of using the app if they know someone who is currently using it. Source.

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