Irish Credit Unions Use Facebook as Key Loan Channel

The “Facebook Initiative” has helped increase lending at Irish credit unions and now 15% to 20% of loan inquiries come through the social networking site; the program initially started out as a pilot project and has moved into a key source of new leads; half of consumers that used this program never borrowed from a credit union before; the process involves a 30 second inquiry online, then lending officers call the borrowers to ensure they understand what they are borrowing; this is part of a broader move by the Credit Union Development Association (CUDA) in Ireland to spur innovation in finance. Source

Sign up for our Newsletters

Every morning the LendIt Fintech News team scours the globe for the most important fintech stories of the day in the daily Global newsletter.

The Europe edition comes out on Monday, Wednesday, and Friday featuring the most important stories in European and UK fintech.

The Latin American newsletter arrives in your inbox on Tuesdays and Fridays. This is a trilingual newsletter featuring stories in Spanish, Portuguese, and English.

Join 20,000 subscribers!