Industry Analysis of the Apple Card

In his weekly column in Forbes Ron Shevlin of Cornerstone Advisors digs into the Apple Card with research done by his firm; 3.1 million people have the Apple Card with 70 percent of them being millennials and just 3 percent being baby boomers; 33 percent make below $50K and 33 percent make more than $100K, while 56 percent have college degrees; 33 percent of cardholders also have a credit card from American Express and about 30 percent have a card from Bank of America; almost 60 percent of Apple Card customers say the card is their primary credit card which is a big success for a card this new; Goldman Sachs could be the real winner as the makeup of cardholders could prove well in a downturn and the amount willing to also open a Marcus account is significant; it is still early days for the Apple Card but they have shown the ability to succeed and are set up for a potentially big future. Forbes

  • With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.

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