How Stash Uses Data to Build Next-Gen Financial Products

Stash has quickly become one of the hottest fintechs and the company has seen continued success during the current pandemic; data helps to drive how they build products and having people from outside banking provide a fresh perspective has been a big key; Sudev Balakrishnan, Chief Product Officer at Stash, recently discussed how the company is building products at the TearSheet DataDay Conference; Balakrishnan used to run product for GrubHub and understands consumer behavior; he explained how Stash is different during his talk, “It’s a company on a mission to make financial services habits. And that’s something that’s very prevalent in the consumer services industry.”; the financial services industry does not do a good enough job at offering customers personalized products, the customer has to do the choosing; overdraft fees is also proof how the banking system is broken, the overdraft fee is in many cases a mistake that banks reap billions in profits; Stash on the other hand incorporates tools, guidance and automation into everything it builds, making it simple for the customer; “We have evolved as humans to actually automate some of that decision making. So, automation is the ability to parlay the benefits of good decision making over time in your favor.” TearSheet.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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