How River Valley Bank Launched Their Online Banking Division

River Valley Bank is a $1.3 billion community bank based in Wisconsin and Michigan and they launched a new online banking division they named IncredibleBank; the strategic decision was made to create a separate brand for the new unit using a different name to avoid cannibalizing brick-and-mortar customers; this new division is now ranked as one of the top 10 online banks nationally; they are the only digital-first bank offering loans for luxury RVs; in September 2018 they launched an SBA division for both the online bank as well as the legacy bank. Source.

  • Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series. Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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