Michael Tambone, VP of Strategic Services, Epsilon, joined Todd Anderson, Chief Content Officer, Fintech Nexus, to discuss rethinking customer experiences during a downturn.
Customer needs are constantly changing, and in a digital-first environment, you have to move quickly. Global disruption and recessions only heighten that equation.
This live podcast examined how to adjust your marketing to the right level of personalization to keep your customers engaged in a downturn and how to enable your data to become more of a marketing asset.
- Fine-tuning your marketing to keep customers more engaged
- Augmenting your customer knowledge that creates more emotional connections
- Using current tools to personalize while building a roadmap toward a genuinely customer-centric approach