Financial Firms Find Success with Alexa Flash Briefings

Financial firms like TD Ameritrade and Ritholtz Wealth Management have found early success in interacting with customers through Amazon’s Alexa device; flash briefings through Alexa have allowed the companies to reach customers in a new way instead of using email blasts as most companies tend to do; “We wanted to come up with a way to be in our clients’ ears for just two minutes a day,” Dani Fava, the Director of Innovations at TD Ameritrade Institutional, said to Business Insider. “It’s a way to build relationships through this channel.”; flash briefings are a message on Alexa that provide a minute or two of content to customers which allow them to stay current as opposed to sifting through their emails; the email messages were found to get lost in someone’s overcrowded email, spam filters or users were unsubscribing; Ritholtz Wealth Management created a Market Moment briefing that has seen big success even without a big media budget to promote it; firms are beginning to see how new ways of engagement are paying off as customers shift away from traditional communication channels. Business Insider

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