Financial health startup Even has launched an automated savings tool to help users save for up to three goals; “This is the whole point of what we do: to make it possible to save money,” CEO Jon Schlossberg said to American Banker. “First we had to make it possible to save, given how impossible it is for most Americans. Once we made it possible, we could add this second step” of automating the savings process.”; Even, along with some other fintechs, are helping a host of Americans that live paycheck to paycheck better budget their money and prepare themselves for events that might impact their cash flow; the company uses payroll, time and attendance data from employers, bank account data through Plaid, location and demographic data to create a picture of a user’s financial health; the data is used to set up goals and the user can play around within the app to better understand their spending and get more control of their financial life. American Banker
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Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.