Infutor’s Grace Kingston
Infutor’s Grace Kingston. | Infutor photo

Even in Uncertain Times, Identity is Key to Speed to Lead for Financial Service Marketers

Even before the pandemic, mortgage originations were trending downward. Originations are expected to decrease in 2020 to $1.1 trillion, down 15% from 2019, according to the Mortgage News Daily. This has made for a fiercely competitive landscape for high-quality mortgage leads in an industry that already sees deals made and lost in a matter of milliseconds.

The right CIM partner can dramatically increase speed to lead and speed to dial—and even level the playing field for smaller lenders. Fortunately, there is a simple solution to increasing your speed to lead.

Download this piece to discover why identity is your timeless weapon for expediting conversions by:

  • Knowing your best leads instantly through identity verification
  • Completing identities with partial or missing information in order to increase reach
  • Scoring and prioritizing your leads based on their potential to convert
  • Adding attributes such as demographics and estimated income/buying power to create more relevant messaging

Download the free report today.

  • Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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