European Digital Banks Struggle to Gain Market Share in US

New research from Apptopia shows that the leading digital banks in Europe are off to a slow start in the US; while the offerings haven’t been available for a long time they face intense competition from companies like Chime which holds 60% of the US challenger bank market; N26 currently has 3.55% of the digital banking market in the US due to their launch in September 2019 and a large marketing campaign; Revolut launched in March and has 0.97% market share while Monzo has 0.23% which includes their waitlist and their beta launch; Sifted shares an interesting pie chart which details the competitive landscape with other leaders in the US such as Varo, Current and MoneyLion. Sifted

  • With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.

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