Deep Dive into the New BBVA Mobile App

Yesterday BBVA launched their new mobile app, called Mobile 9.0; the multinational bank localized the app for each country and added more detailed information about transactions; consumers can now open new accounts, including credit cards and personal loans on the app; it is not just BBVA-centric, the app will pull in financial accounts at other banks, this data is pulled in via their partnership with MX; the bank is also focused on improving financial health which is one of the pillars of BBVA’s five year plan; Javier Rodriguez Soler, CEO of BBVA USA, said, “Traditionally banks in the U.S. have made a very good profit out of the poorer segments of the population through overdrafts and that’s been a huge issue with supervisory agencies and consumer advocates. We will in the short term be making less fees out of overdraft. We’re fine with that. But in the medium term, we’ll have financially healthier customers.” American Banker.

  • Peter Renton

    Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series. Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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