Cross River announced it would power FuturePay’s “MyTab” digital revolving credit platform.
Launching in the coming weeks, FuturePay said its platform would be available as an embedded payment solution for customers using e-commerce merchants.
The firm said the consumer credit line would operate outside traditional credit card rails enabling consumers to apply once for a credit line that can be used and reused over time.
“Cross River is one of the most respected financial institutions in the e-commerce sector, and we are excited to be partnering with them to bring MyTab to market,” CEO Tim Harris said.
“We look forward to a long and profitable relationship with Cross River as we look to help merchants grow their businesses and establish long-term relationships with their customers.”
Cross River, a Fort Lee, NJ-based firm, said it would use its banking capabilities and tech infrastructure to help FuturePay provide consumer credit nationwide. FuturePay hopes to leverage the bank’s regulatory expertise and consumer protection to build a secure and reliable platform, Harris said in a release.
Like BNPL, but more than once
FuturePay said they hope to help merchants build long-term products with consumers by encouraging repeat or subscription purchases and creating brand loyalty. The firm said their option is different from BNPL options which offer credit options only until the consumer pays off the transaction.
The platform offers the application speed of BNPL solutions while delivering rigorous credit screening and fraud mitigation similar to traditional credit cards, FuturePay said. The MyTab platform integrates with foremost e-commerce platform providers, including Shopify, Magento, Shift4Shop, and PrestaShop, with more on the way, the firm said.
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