Consumers Show Big Appetite for Marcus Checking Account

According to a survey by Cornerstone Advisors 8.2 percent of respondents said they will open a checking account with Marcus when they launch in 2021; 60 percent of the respondents who were interested in opening a checking account said they would not leave their primary institution; that means 3.4 percent of respondents would leave their primary account which would make Marcus bigger than US Bank, PNC and Truist; the typical Marcus customer is a millennial who makes more than $100,000, is financially literate and healthy and are schooled in neobanks already; Bank of America and credit unions might have the most to worry about with Marcus as they will not be picking off customers who are on the lower end of the income scale; Marcus will most likely take the best customers available from incumbents which should make banks worried once they launch their checking account next year. Forbes

  • With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.

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