As digital finance continued to grow retailers started to experiment with the idea of cashless stores; the idea was met with some pretty severe backlash as many believed it help increase inequality; “Non-acceptance of cash could potentially marginalize those that have limited access to the financial system or mobile technological devices,” researchers from the Congressional Research Service, a public policy think tank run through the Library of Congress, wrote in a 2019 report according to Business Insider; the unintended consequences of the cashless stores were that they were limiting access to people who were unbanked, consumers were from poorer households and were from minority neighborhoods; legislators also started to take action and crafted bills to make it illegal for retailers to not accept cash payments; the bigger trend today is retailers meeting the customer where they are through cashless payments. Business Insider
With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences.
Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.