Capital One Partners with Foursquare for targeted marketing

Capital One is piloting a marketing program to push location based offers to customers; the program is meant to help increase adoption of cards at certain retailers; data from the program can provide the bank insight into where and when customers use their cards; Capital One has been one of the first banks to focus attention on building a customized experience for their customer base. Source.

  • Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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