Big Brands Breaking New Ground in Financial Services

Banking as a service is taking root in some of the country’s largest brands; at a conference this week the Head of Payments and Risk at Uber talked about all the ways they are leveraging financial services to increase the loyalty of their drivers; from allowing drivers to overdraft their debit cards up to $100 to enabling them to access their money in near real time, up to five times a day; Uber and other large brands are bringing fintech and banking as a service to boost brand loyalty, drive more business or increase employee retention. Source.

  • Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series. Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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