Banking as a service is taking root in some of the country’s largest brands; at a conference this week the Head of Payments and Risk at Uber talked about all the ways they are leveraging financial services to increase the loyalty of their drivers; from allowing drivers to overdraft their debit cards up to $100 to enabling them to access their money in near real time, up to five times a day; Uber and other large brands are bringing fintech and banking as a service to boost brand loyalty, drive more business or increase employee retention. Source.
