Banks Struggle to Communicate Help to Worried Consumers

As coronavirus fears grip the nation consumers are increasingly worried about their finances; J.D. Power found that 83 percent of people are somewhat or very concerned, that number is up from 68 percent two weeks ago; customers are not yet finding bank communication very helpful and are not sure what will happen next; “This is a moment of truth for the industry to step up communication and start showing tangible concern,” said Bob Neuhaus, VP of Global Financial Services at J.D. Power. “It goes way beyond the standard email most companies are sending out. It has to be more tangible in terms of what customers can and should be doing.”; 13 percent have heard from their bank but did not find it helpful and 25 percent did not hear from their bank at all; people are looking for piece of mind on fees, service disruptions and more as the virus makes more of their lives uncertain. American Banker

  • With efforts in many different areas of the team, she helps manage, organize and execute digital and event content. She works with webinars, podcasts, social media along with managing the hundreds of speakers that attend our conferences. Emily was a part of the Zimmerman Advertising Program at the University of South Florida. She graduated in 2019 receiving a Bachelor of Science in Business Advertising.

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