Banks Start to Use Branches as Billboards

Consistent foot traffic in a bank branch has started to become a thing of the past and banks have been working to figure out what makes most sense for that expensive space; some banks have started to see the branch as more of a billboard and marketing tool to build market share; most customers have become comfortable with digital transactions but when a problem occurs they would prefer to go to the local branch so they can have a face to face conversation; bank branches are smaller than ever before and are staffed with a few key people, but this new strategy has seen success; CNB Bank in Pennsylvania said they hear comments from customers thinking they have a vast network of branches when they only have a few due to the style of the branch which helps it stand out; financial services are only becoming more digital but banks believe in their branches and are now adjusting how they utilize this key asset. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

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