Bank of America Wants to be the Financial Mission Control for Customers

Bank of America’s latest product, Life Plan, aims to make the bank the a central guiding force for their customers to make the right financial decisions; David Tyrie, BofA’s head of advanced solutions and digital banking, says in an interview with American Banker, “We’re trying to be mission control. We’re trying to have a constant course correction with people and be there and make sure we’re acting in their best interest.”; the interview also goes on to cover how Life Plan is built into their client experience and that all customer facing employees with have access to the product; the goal is to be high-tech and high-touch according to Tyrie, they want customers to have better, more efficient technology but also be there to guide them when needed; they also discuss the future of Bank of America’s digital assistant Erica. Source.

  • Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.

Sign up for our Newsletters

Every morning the Fintech Nexus News team scours the globe for the most important fintech stories of the day in the daily Global newsletter.

The Europe edition comes out on Monday, Wednesday, and Friday featuring the most important stories in European and UK fintech.

The Latin American newsletter arrives in your inbox on Tuesdays and Fridays. This is a trilingual newsletter featuring stories in Spanish, Portuguese, and English.

Join 20,000 subscribers!