Apple Launches Program for People Declined for an Apple Card

People who applied for the Apple Card and have been declined will be able to enroll in a new program called Path to Apple Card; it is a financial wellness program that uses the information that Goldman Sachs used in underwriting to help them improve specific financial metrics that will make them more likely to be approved next time; it is an opt-in program that will include a once-a-month progress update on specific tasks personalized to each user; the updates will include specific steps to take that will improve a user’s financial health; once a customer has completed the program they will be invited to reapply for the Apple Card. TechCrunch.

  • Peter Renton

    Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series. Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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