Afterpay Introduces Pulse to Reward On-Time Payments

Buy now, pay later (BNPL) leader Afterpay is rolling out a new feature today called Pulse that rewards customers who make payments on time; Pulse allows customers to pay with their debit cards but make no actual up-front payment from participating retailers like Sephora, Macy’s, West Elm and more; instead they will make interest-free installment payments with more flexibility on payments for members; CEO Nick Molnar said, “Until today, loyalty programs across our industry have encouraged excessive spending, leaving no options for those shoppers who want to spend responsibly and avoid expensive fees and extended debt.” PYMNTS.

  • Peter Renton is the chairman and co-founder of LendIt Fintech, the world’s first and largest digital media and events company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series. Peter has been interviewed by the Wall Street Journal, Bloomberg, The New York Times, CNBC, CNN, Fortune, NPR, Fox Business News, the Financial Times, and dozens of other publications.

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